Why Outdoor Advertising?
The outdoor advertising industry has embraced innovation to keep pace with where the advertising world and the consumer are going. Today it offers businesses limitless possibilities. New technologies, new formats, and more creative thinking help advertisers take their message further.
Outdoor Advertising reaches consumers no matter what their media consumption habits are. It goes where most other media can’t go to surround and immerse consumers out of home (OOH). Consumers spend 70 percent of their waking hours out of the home.
Versatile formats offer a ‘blank canvas’ to break through the clutter and hold people’s attention. It is highly adaptable, offering virtually unlimited potential; 24/7/365. Because of dynamic content and displays like business signage, bus bench ads, park advertising, billboards and more, OOH demands people’s attention when they’re on the go.